They bet on hydrogen vs electric cars, and that didn't pay off. They're already good at making ICE vehicles, so rather make up for a huge amount of lost time and effort, it's a bid to keep the current business going.
I'd say its just about there.
I do see H2 fuel cells having a part to play in industries like shipping, forestry, and agriculture where grid connections are either tricky or impossible, but fuel cell passenger vehicles won't ever make sense financially.
* There is a soft limit at 85%, but that is mainly due to the need to turn liquid water into steam over the entire process. This can be ignored if electrolysis is done on steam instead of liquid water. Also, 85% is close enough to li-ion batteries that very few people will care about it.