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Big yikes.

Remember that the 2007 iPhone demo had showed AT&T reception at full strength? That was hardcoded for the purpose of the Keynote. I recall iPhones having iffy phone reception for at least the first couple of years.

> Remember that the 2007 iPhone demo had showed AT&T reception at full strength?

With the help of therapy and psilocybin I got over that in 2016.

Not AT&T, but Cingular. Although I believe that Cingular was gone by the time the iPhone actually launched.

> Although I believe that Cingular was gone by the time the iPhone actually launched.

It was “gone” in the sense that it was renamed “AT&T Mobility”. (Cingular Wireless bought AT&T Wireless before the iPhone deal, but its parent company [SBC] later bought AT&T, adopted the AT&T name, and rebranded Cingular as AT&T Mobility.)

> When I was at apple, we did this thing people called "key[n]ote-driven development"...

> Big yikes.

If Apple's products are essentially sold via a "keynote", it makes sense to have a keynote presentation as the internal hurdle as well. If it can't be presented in way that looks like something people want to buy, there's no point in moving forward with the project.

Yeah but this is the classic type of bureaucratic effort-justification hurdle that leads to tech debt or just general crappiness never getting improved.

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