AAPL on one had is a Wallstreet darling and on the other a rebel. They don't listen to Wallstreet analysts or investors and are constantly punished for it in their stock price (really it should be much higher but it's not). Instead of producing cheaper laptops to increase market share they just make more featurepacked ones at the same price. Instead of going after the enterprise market they just do basic enterprise sales and implement some enterprise features. Other PC manufacturers got out of the PC business because there is no money to be made there and they double down on it.

Instead of following trends like many other companies they completely buck them. And this gets them painted as unpredictable. And this is why there PE is so low. Because they are constantly growing but the analysts are convinced this is their peak and it only goes downhill from here.