> 100% agree, I've been saying this for years. I've joked with friends that I'd call it Dumb Inc.

The problem is that — in a not so distant future, where every company makes a large slice of its profit from selling user data — Dumb Inc. products will be a lot more expensive than the competition. As people in general are not technically competent to assess the consequences of their digital actions, they will chose the cheaper option. So, perhaps Dumb Inc. won't have mass market appeal, but I guess it could still sell to the techo elite. :)