This was a fun reading with useful information, but I'm not at all impressed by the "capitalism is the root problem" tone behind the article. Yes, our society could do a better job with educating the public in terms of their privacy options, but capitalism isn't a system that rewards greed above all else. It's a system that transparently reflects the motivation of our population at large.
You can scoff at all these companies today that are going carbon neutral as just "following the money" or whatever, but that's the entire point of capitalism. If something matters to most of us deeply, then we'll vote with our wallets. Eg. If most of us were so sick of how our mobile phones are apying on us, companies like Purism would be raking in billions. The truth is that most of us would rather have fancy cameras with fun case options. Capitalism isn't forcing our hands, we are the ones making choices - capitalism just reflects it.