Hi,
I write on https://timdaub.github.io and I've collected about 150k impressions over the last year or two (check my plausible.io profile).
I suggest that you just start writing. If you look at my early posts, you can see that their variance was super high. I explored lots of weird ideas, styles and topics.
Recently, I've seen my writing "stabilize" - but in fact, in the background I've now also started to explore other mediums for creating essays (audio).
I always wanted to be this genious tech blogger like Slatestarcodex or julian.com etc., but I've realized that my today's work is elsewhere. I'm OK with that and it's amusing to see where I'm steering myself. Feels like a journey.
I now enjoy the process of writing. It contributes to my mental health, career and it has become even a hobby of mine.
Just start and keep at it.