If it did, then the LHS and RHS would be functionally identical, or nearly so. But they aren’t, because you can’t rewrite “New use of existing technology” to “man revived after 96 minutes w/out a pulse” in many contexts, or vice-versa, without a change in meaning.

English uses “is” for simple identity, but not as often as it uses it for other things.* Indiscriminately replacing “is” with “=” or “==” is usually only going to confuse any math or programming person trying to take it seriously. And if you don’t mean it to be taken seriously, using “==” for an equally long and much more ordinary word is just silly.

* For example, copula: http://en.wikipedia.org/wiki/Copula_(linguistics) . This is the form of “is” in “Denver is south of here”. Clearly Denver is not equal to to predicate of relative southernness, or I could say “San Diego is Denver”.