The terms and data policy explicitly state that the data is only accessible by the first party and only aggregated (not just anonymous) data can be used for internal purposes (again not to a 3rd party). My original point was is better to have a party that is being payed to store and keep private your data rather than one who makes their money off of accessing it and sharing knowledge of it with third parties.
Fundamentally it is guaranteed that sharing your data with a third party for free is gives you less recourse/expectation of privacy than a company that is getting paid to do so (like AWS S3 in my example).