Minolta X1 (2007)
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They brought both shutter/aperture priority in an SLR, first mainstream AF cameras and some amazing lenses and bodies all throughout. Its a real shame that they sold their photography assets to Sony (though they have done so wonderful things with that legacy - you can still see it in 2021).
On the other hand, as someone who shoots both MD and A mount, and uses some of their film bodies, its nice that they're not ridiculous expensive.
Except, ironically, the X1 - which is a shame because its such a neat camera, a waist level view finder on 35mm would be so fun to play with - I love it in medium format.
Hasselblad ;)
(I would know: https://i.imgur.com/VpC8cJB.jpg )
I dream of being able to afford as Hasselblad, instead I'm here with my Kiev's and Minoltas!
BTW: My dad had more minolta's then nikon's in the 80`s-90's...well and some Leica's...and one hasselblad (as a child i seen that monster as a terrible thing from 1900)
Edit: There was a professional digital body, maybe a medium format equivalent, but I couldn’t afford that jump.
Contax is another underdog. I still shoot 35mm with a Contax N and G, both are incredible pieces of technology and product design.
I always considered Contax to be higher end, but sort of niche. Not for consumers. I still want a Contax AX - AF on any manual lens by moving the entire film plane? Yes please!
Their 1970s models, the X1, XE, and XD seem technically really exciting but don't appear to have held the attention of the professional market - unreliable, lacking something important, too expensive, or is it just about the brand? I gather that few XEs and XDs (the X1 is too rare to count) have made it to the present without some reliability problems, but that's not so surprising given the time span.
Briefly - before the pandemic arrived and took away most of my spare time - I had a hobby of repairing the Minolta SR-1, the earlier purely mechanical camera sold from 1959 to 1971. The SR-1 is interesting because it was Minolta's ongoing "entry level camera" rather than a single specific design - they used the same designation for at least five different cameras underneath, in the course of its sales life. They're surprisingly different under the covers, and you can track a bit of what was going on elsewhere in their product line through them.
So the SR-1 model A is a solid mechanical design, complicated but not too difficult to understand and repair. Model B is almost identical on the outside, but mechanically quite different underneath and with some odd design decisions that might have been a weak attempt at cost-saving or possibly about synchronisation with another product (this is the sort of thing that makes me wish I knew more about the company). I haven't seen a model C and am not totally sure it exists. Model D I think is a bit of a mess, combining the mechanicals of earlier models with various new features (primarily the lightmeter, though support for it existed in the model B even though the accessory didn't). And model E is a serious clean-slate rebuild that is mechanically simpler but less accessible and far more like what competitors such as Pentax were producing at the time.
I use an SR-1 model A as my usual film camera, it's a bit big and heavy and the winding lever carves a big channel in your forehead but it's so beautiful and satisfying to use.
(I wrote a couple of blog posts about the SR-1 models A and B, at https://thebreakfastpost.com/2019/12/21/notes-on-the-minolta... and https://thebreakfastpost.com/2020/03/12/notes-on-the-minolta... - I wanted to bring it up to the D and E but reality intervened.)