That may have been true at one point but not anymore. My iPhone - which I'm typing this on - is constantly trying to get me to sign up for iCloud or Apple Pay or Apple Music or some other damn thing I don't want. The way I see it, Apple is trying to manipulate me as much as Google is and for the exact same reason: money. They want to make more money off me and if that means advertising to me in the settings menu then that's what they'll do.