Why do AnCaps present themselves as anarchist? Is it a name recognition marketing strategy? Are they themselves mistaken, or are they trying to convince others of them being anarchist?

I see this a lot, where ancaps present themselves as anarchist, and believe that they are left wing, but when asked are shown to be ancaps by their answers. I don’t know what the endgame is in these conversations, for them or for me, as I’m mostly asking exploratory questions and have no agenda in asking per se.