Panic has a history of delivering thoughtful, well-made software. Their initial foray into games (Firewatch, Untitled Goose Game, Nour) were all excellent and novel. Combine that with Teenage Engineering's similar novel and excellent track record with hardware design and you've got a very interesting product to those that like Panic's software and/or like good hardware design. If nothing else this product will be novel and well considered.

If that's not your cup of tea, cool. But there's a lot here for several communities.