A few differences: git developer workflow focused (branches, CI, PRs, etc), ability to self host, segmentation in destinations (tagging people in mailchimp based on rules, for example)
[0]: https://hightouch.io/docs/integrations/git-sync/
[1]: https://hightouch.io/docs/hightouch-audiences/overview/
If you're interested in self-hosted though, just reach out at hello@hightouch.io.
That said, IMO one of the coolest parts of our tech is our "hybrid architecture". Out of the box, no data is stored in Hightouch - it's all in your cloud (warehouse, s3 bucket). This is how fintech (Plaid, Blend, Betterment, + some banks now!) and healthcare brands like Headway use us. We've also done a ton of compliance work and have certificates for SOC2 Type II and whanot.
* Combine data from different sources to define a model. We'v seen using Postgres as a source of truth and supplementing with Snowflake data, for example.
* Add tags to contacts in mailchimp, zendesk or make lists of them in customer.io, Pardot, etc based on segmentation. I believe Hightouch Audiences is more like a filter.
* Full workflow with branches, PRs, test suite in a repo. I saw Hightouch added git syncing to a known branch yesterday and it looks cool, but it's not the full workflow yet.
I'm certainly trying to keep it in the friendly-competition area, especially on this thread :-)
* Add tags to contacts in mailchimp, zendesk or make lists of them in customer.io, Pardot, etc based on segmentation. I believe Hightouch Audiences is more like a filter.
* Full workflow with branches, PRs, test suite in a repo. I saw Hightouch added git syncing to a known branch yesterday and it looks cool, but it's not the full workflow yet.
If I have to be honest, the biggest thing that customers love about our product is that it works and accomplishes their use cases. Platform features are cool, but from time to time, I have to remind myself that Fivetran has proven that integrations and actually working comes first, and it is volume but not _just_ volume... our philosophy (destinations as a product), design, and progress there is quite differentiated from the space. You can read more in our Series A announcement from a few months ago at https://hightouch.io/blog/series-a
PS: I haven't tried Grouparoo in a while. I do love the concepts, will give it a swing!
It's a huge market and we can all help push each other.