If you want 250 watts or less for a bit of assistance with pedaling and ~20 miles of range, a conversion kit is fine.
But if you have to deal with serious hills or want to use throttle-only, 250W won't be enough. IMO 750W is the bare minimum for that, and it requires a bigger motor, bigger battery, and disc brakes.* That costs a lot more and it's easier (and probably cheaper) to just buy the whole bike than convert what you have.
*Disc brakes are essential for higher-powered e-bikes because such bikes move faster and are much heavier than regular bikes. They need more serious stopping power than rim brakes can provide.