Ask HN: Do you prefere to click on your countries TLD results in search?

3 pointsfranze1 comment

Hi, I am right now doing a market comparison analysis of an international web-property. It's on a .com domain.

In France I see a much lower CTR than compared to the other markets, whereby everything else is pretty comparable.

Is higher CTR on Country TLDs still a thing?

Canadian here - personally it very much depends. If I'm buying something it definitely makes a difference, especially if it's a physical product. The .ca tld tells me that the pricing will be in Canadian dollars, the shipping will probably be reasonable, I won't have to worry about import duty, etc.

For other sites it probably doesn't make a huge difference, but there still may be a slight subconsious bias towards the local tld.

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