Blog for your startup?
Hi All,
Just wondering if everyone writes their own blogs for their startup(s) or have you outsourced that to someone? Please share experiences.
Thanks,
Just wondering if everyone writes their own blogs for their startup(s) or have you outsourced that to someone? Please share experiences.
Thanks,
1. You blog should speak with your own voice. Nobody can replicate your passion for what you're doing.
2. Nothing will help you refine your message more than trying (and initially failing) to communicate it.
3. Like it or not, your startup's success probably depends more on your ability to communicate than on your ability to code (you can already code, or you wouldn't be here). Doesn't mean you have to be awesome at it, but you do have to be good enough to get people to listen to what you're trying to say.
4. When, after lots of practice you do get good at it you'll actually start to enjoy sharing your thoughts with the world.
Good Luck-
- Ben
I see a lot of startups put all of their early funding into dev resources, thinking that they can just pick up the slack on the marketing side. The truth is that marketing/communications is a make or break issue for your startup. You could have an awesome product but if you don't get the word out and build/manage a community around your work, you aren't going anywhere fast. So, my advice? If you don't think you will have the time to be truly committed to doing it right, hire someone that has a background in communications to join your team. Don't treat your marketing strategy like a second class citizen.
If you're blogging for traffic/links ala Mint.com, you can outsource it. Mint outsourced their early blogging to a finance blogger they found.
If you're blogging for B2B customers, or to become a thought leader, outsourcing can be tougher. It still can be done, but it's tough. Many ecommerce/web marketing companies with successful blogs have outsourced most of the content creation, or use multi-author blogs.