AirBnB did. I forget the exact terms, but a while back someone's house got trashed and it hit the news. AirBnB announced they'd cover the damage to her house and started an insurance policy.
Then suddenly "they made it right" and some spokesdrone trumpeted some bullshit like "In this exceptional case we didn't live up to our members / hosts high expectations".
With rare exceptions I also don't see any more advantage compared to staying in a hotel. But to each his own, I suppose.
We rent them for work offsites, family trips, and individual travel. 98% of the time everything goes smoothly.
Therefore most of the time a hotel room is not the right thing for us.