At best, it's subtly hostile. At worst, it's highly annoying and increases my threat surface by introducing Yet Another Browser Extension that is exceedingly vulnerable to supply chain attacks.
FWIW this comes off as very hollow. Your responses elsewhere seem to suggest you are doing this because you think you need the level of stickiness installing an extension implies to compete with Google (presumably to build out a small but fervent base of initial users who use you.com fanatically) and you therefore need to forcefully prod users into installing the extension. Therefore you're intentionally putting in friction on the casual usage path to really capture that initial core audience.
That sounds fine to me if stated like that. The way you stated it here leaves a bad taste in my mouth, akin to when some companies give extremely flowery, ostensibly user-centric justifications for why prices are being raised (the answer is the company doesn't think its current profits are high enough, and often won't survive with the lower prices, which is reason enough, not anything to do with helping users directly).
You're a startup. You need to get a core group of sticky users and you're introducing friction to do that. I understand that. You don't need to justify it in other language.
EDIT: Removed "cloak" and replaced with "justify" because that's rather unfair of me to say it was cloaking.
You are, quite literally, blocking potential users by putting a wall up in front of your search engine instead of trusting them to just remember to search at "you.com". Your workarounds are just more walls (opening an incognito window, adding URL parameters, etc) that aren't feasible: if you don't trust someone to remember "you.com", they're definitely not going to remember to also add `&fromSearchBar=false` to their queries.
It comes off as user-hostile. It makes me think you think so little of me (or other users) that I need my hand held through changing my search engine. I don't, and I don't appreciate a search engine treating me like I'm stupid.
Here's our blog post about how we think about the privacy-convenience tradeoff:
https://youdotcom.notion.site/Privacy-and-Data-Protection-at...
and sadly, the 2tr$ monopoly that is Google made this the only way for us to provide the convenience of a navbar search right now?
hopefully we can be a default option at some point or we'll have to build our own browser :)
A handful of searches seems entirely reasonable to test out a service before downloading an extension that only exists to change your default settings to use it.
I'd definitely be more likely to download an extension for something I'm already using than I am to download an extension for something I've never even seen in use.
I really hope you reconsider. So far I've got great results for the queries I ran in Incognito mode, but I will not install an extension just so I can change my search engine.
That's a tough start for trying out a new search engine :)
But yes, you can go into incognito mode or manually set your navbar, or try a different browser.