$99 TouchPad a hit, as Ubuntu and Android ports emerge
linuxfordevices.com
linuxfordevices.com
And it worked, too... I couldn't get my hands on one.
Not 1/3 the cost, 1/3 the BOM. It does not include software, shipping, building and packaging costs, just buying the hardware parts.
Some smart company out there, if done right can easily undermine the Apple dominance by lowering the cost of hardware and trying to make up for it in app sales. You would have to own the entire vertical system like Apple, which now there are two -- RIM and Google with their Motorola acquisition. Google has the best chance, they are sitting on a pile cash and can easily subsidized the losses for their hardware partners like Samsung and HTC. However, I think RIM is the most ideal as they are dealing with a chicken-and-egg type scenario with developers and lack of apps. They are desperate to stay relevant in the market, so why not do something crazy.
Without that, there's no way to recoup the money lost on the equipment sale.
And none of those involve losing 2/3 of the cost of the device.
The price reduction was amazing, but the servers didn't hold out. And - and this is where I'm really unhappy - lots of people I heard about used this as a business chance. 'Hey, let's order six of these devices and sell them for profit on eBay'..
Bah. I own a Palm Pre Plus, really looked forward to buy Pre 3 & Touchpad. After waiting and waiting and waiting I gave in and upgraded my phone with an Android device. The price reduction would've been a nice chance to grab at least one current WebOS device (and look into tablet use cases), but 'entrepeneurs' like those above ruined it. Really, I spent all in all ~10~ hours of manual refreshing and checking if I can get one. Meh.
Is there a specific reason these are that much worse than 12-13 year old devices?
Don't get me wrong, there are large-format resistive screens that work well. You can see them on a lot of commercial and industrial products (ask any waiter or waitress working with a Micros system).
But I think what is being put on the $99 tablets are very cheap films with loose tolerances and cheap knockoff controller chips. You can literally feel the film floating off the cover lens on some of these tablets. I tried one chinese Android tablet, SuperPad III, and you could feel the film moving.
https://www.insight.com/search/ppp.web?materialId=FB356UT%23... https://www.insight.com/search/ppp.web?materialId=FB454UT%23...
But not only does it teach you nothing about the actual market, it actively misleads you. Even if you try to consciously remember that your popularity is illusory, that you bought that popularity - even if, like the triumphant Roman generals of old, you employ a servant to stand behind you at all times whispering: "Remember your company is mortal and these happy people are all paid shills" - psychology is psychology, and smiles are contagious, and you are going to fool yourself, and you are going to make bad decisions under the influence.
And then the paid-for popularity will warp your product, as you begin to build features based on feedback from the existing users, the ones who did not pay a fair price. These people aren't your market. But that doesn't mean you can just ignore them either, because they are in contact with your actual market, so you have to keep them happy...
He's not saying selling below cost is a discredited tactic. He's saying it's a discredited strategy. He's not saying selling below cost means there's no market. He's saying it doesn't tell you what the market is.
If you're selling cupcakes, you need to go to Groupon knowing your cupcakes are good enough, and that there's sufficient demand, to clear in the market. Then it makes sense to spend resources to promote your business so that people are aware of your cupcakes.
Groupon might be a pretty good illustration of the perils of confusing awareness marketing with demand generation.
HP's fire sale will cost them something like 100 million and it is not as popular as the iPad. Not even Apple could pull something like this off.
@BrynaAtHP: "K getting of Twitter for a bit for dins dins. For the record: New inventory coming is from a warehouse, not being manufactured. #justsayin"
Best Buy, which touched off the deep discount, is out of them: http://www.bestbuy.com/site/HP+-+TouchPad+Tablet+with+16GB+M... and the next cheapest results (for $200) are all ebay listings: http://www.google.com/search?q=hp+touchpad&tbm=shop&...
Tell your devs that I hate them, everywhere in the UK is now out of stock and we have only rumours to go on.
I know the reasons, but the price reduction lead to a lot of people just buying those in batches.
I'd have prefered a price cut to 50% so that not everyone and his mother buys 12 'just in case' to have a real chance to be part of the deal. Bad luck :(
Interesting history to compare with discussed in another thread Google's Java API "infringement".
Also, at the time, IBM did not consider the PC a "serious" business - they just did the minimum possible to not lose out on a possible new market. The original PC (PC-g) and even the PC-XT were basically not much more than Intel's reference 8086 / 8088 design with not a lot of modifications -- I don't think anyone at the time (1982) thought there was much IP there anyway.