(a) PROHIBITED CONDUCT.— A covered entity may not, through the collection use or sharing of personal information, discriminate against or make an economic opportunity unavailable on the basis of race, color, religion, national origin, sex, age, political ideology, or disability of a persons or class of persons.
(b) EXCEPTIONS.—Nothing in this section shall prohibit a covered entity from using or sharing personal information for the purpose of advertising, marketing, or soliciting economic opportunities to underrepresented populations."
The juxtaposition here makes it appear that every person could be considered a member of an underrepresented group and therefore that nothing will prohibit data sharing for marketing purposes. This bill looks like it is written with the goal of killing consumer privacy protections in the country.
Edit: Yes, I know draft bills change before they are passed. But draft bills often are the best expression of the drafters' priorities and intent.
Also: why are Republicans proposing big new regulation that would apply to every US business, impose additional bookkeeping & accounting work for every business, and then not improve consumer privacy protection? This is a tax on every US business, and it appears there is no meaningful payoff for consumers. Sounds like a lose-lose.