Colleges have been quietly expanding the last 10-15 years with programs like these. They do it discreetly, sometimes with different campuses across town or simply online. From what I've seen, they may be an entirely separate school so as to not be reported on the same way (a 7% acceptance rate and high job placement rates at blue chip firms makes a difference when the major currency of universities is prestige), since many of them are essentially open admissions.

E.g. On LinkedIn I frequently see Harvard listed on profiles, but upon digging in, it is Harvard Extension School which mostly seems to offer certificates. The recipients win (they get to put Harvard on their resume, albeit paying high fees for online only, ignoring costs/default rates) and the college wins (they get paid, the marginal cost per student is probably favorable, degree vs certificates probably doesn't matter if the same content and tests apply). The only people potentially negatively impacted will be the students of the traditional organization in that they paid full tuition for a college brand that is actively diluting itself by selling certificates that may have lower standards that traditionally associated with the organization.