Why Facebook’s Metaverse Is Dead on Arrival

I pointed out to some of the starry-eyed believers that people have been shopping happily from catalogs for 100+ years, and that would translate well to the web. No 3D required. And we were a _search_ company! You would think someone would have posited that _searching_ may be a better model than _browsing_ for some things.

Sure, the ability to spin something to get a 360 view (in a 2D browser) of something once you've seen it on a 2D page has some utility, but 4 orthogonal views handle that well enough too.

I can't imagine I'd ever don a pair of 3D glasses to buy another pair of Levis.

Perhaps the rebranding was timed to take some political pressure off $FB. Or perhaps it is "Cortez burning the ships" to focus the efforts of the entire company so there is no going back.