Just around that time, I remember seeing facebook and twitter stickers on various stores in malls (with the 'slug' name of the business). I was a bit surprised. Why would you bring your customers to your twitter profile instead of your own homepage? Who says that most people are even using these websites? At the time I never used Twitter and to me Facebook was just a boring place (it still is). At best they were just glorified forums. It would be really strange if a business directed customers to the business profile on a random internet forum.

But I guess for the "normies" it was not just another forum. It was the internet. The internet to them was just facebook and twitter.

People also started using terms like "Social Media" as if it was a new thing. This made no sense to me because the internet was always social. I used to spend a lot of time in forums and chat room in the 2000s. So like, what are these people talking about?

What happened in 2014?

I say the beginning of the end was when the millenials were in enough positions of power to utilize the internet for PR. I feel like in North America, the Obama campaign in 2008 opened a lot of eyes to the power of the internet. Maybe his second term more so. Certainly was a tirefire by the end of his run (Trump).