If there is a new player in the field, what or who is going to stop FAANGs from buying the competitors (even it violated the antitrust law)? Sure we do have Sherman Antitrust Act for this... but no one bothering to do the enforcement and the companies are not going to stop for the goodness of their hearts.
We cannot expect the small/newcomer companies to try to compete against FAANGs and hoping thing changes. The only way we can get the enforcement seriously is the Congress itself. Frankly, the Congress prefers to listen to their corporate masters over their constituents.
Yahoo refused to buy Google.
There's the crux of it all. We know firsthand that our addiction to companies like Google, Facebook, Apple and Amazon are unhealthy, but the only thing stopping us from keeping them in check is our government. I've been saying this for a while now, but I wouldn't be the least bit surprised if the SEC cuts deals to FAANG companies in exchange for NIST compliance or unwarranted data requests.
Lots and lots and lots of people in the "us" group find using Google, Facebook, Apple, and Amazon convenient (and cheap). Otherwise, there is zero friction for people to type in a different address in the browser and use Libreoffice or Pinephone or Mastodon or whatever competing alternative with open standards there is.
Josh Hawley, Bernie Sanders, Mitt Romney, and Nancy Pelosi all hate big tech. Their reasons and suggested interventions are about as far apart as you can get.
There's also an enormous amount of cross-ideology jealousy about the amount of money FAANG nerds are making.
The anti-trust action against them did not cost them a lot of cash directly, but it did lead to heightened scrutiny on further anti-competitive practices. And it wasn't too long after that the FAANGs came to displace Microsoft as the dominant technology companies.
Could be a coincidence, but I personally feel like there was a connection.
Imagine a world where IE6 never has to compete against Firefox because every version of Firefox is mysteriously "broken" by the latest windows update. "DOS ain't done till Lotus won't run" for the late 90's early 2000s. I think that its a very realistic thing to think that anti-trust played a huge part in allowing the open web to flourish as it, even with MS fighting as hard as it could to stall it out with IE stagnation.
They became victim to the same corporate diseases that plague all public companies after a while.
I don't think we'll do that, but it's what it would take. Replacing the companies won't help, except maybe very briefly.
There were a lot of proprietary "information superhighway" projects by various companies, that were all made irrelevant by the success of the web.
I wonder sometimes why there arent more grassroots non-toxic (?) social platforms for more localized communities.
For instance what is preventing there from being a community-funded simple instagram-like app for individual arts communities in non LA/NY cities given that its never been easier / cheaper to build this kind of platform?
The answer my be that it still isnt easy to build reliable / scalable apps that people actually want to use. But sometimes I wonder if theres not something more sinister going on...
Why would there be anything more sinister? It obviously takes a ton of work and money to operate a service like Instagram. And if 99.9% of people are happy using Instagram in exchange for being tracked and/or giving another entity the power banish them from the network, then the community funded app is going to have problems competing.
People forget that there was a time when mobile was considered an existential threat to Facebook. But they navigated it well.