As far as technically - given this was published in a paper magazine, it would be pretty impossible to prevent duplication - the so-called "analog hole"
However ultimately at some point, you have to convert the image to photons to look at it, and its pretty hard to prevent someone from taking a photo of those photons. I guess you could require every camera to auto recognize copyrighted work and refuse (think EURion constellation or Cinavia) but that is pretty orwellian and you still have plain old analog cameras.
Just because you have copyright does not mean I cannot make a copy for purposes of journalism, critique, inveatigation, law enforcement, etc.
Thr idea that my liberty should be limited to help copyright holder make money is obscene.
The core point of the article is an image that was scanned in the 1970s. Preventing the spread of something like that requires a system where your devices don’t do what you want them to.