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I think this is a killer idea. I have a 6-month old and the only picture we have of him on the fridge is an ultrasound picture.

I would recommend making this as easy to gift as possible. A subscription like this might be more popular as a shower gift than something new parents purchase themselves. (Citrus Lane does an excellent job at this.)

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More market validation: I also have a 6-month old and am really tired of the crop, upload, select photos, select size, select paper, fill out shipping addresses, enter payment info process I have to do every few months to send photos to family. I will say most of my family wants digital copies and don't care as much about prints -- unless they are amazing photos.

But, I have several family members that don't have computers or are not savvy enough to save photos to their computer. And they love prints. I'm your target market and I have to say this sounds like the perfect service for me.

"I would recommend making this as easy to gift as possible"

That has been the most requested thing in the past week. I think we'll have to make a splash with some kind of gift card come Holiday 2011!

People want to give gifts, not gift cards. :) Make sure that it's a stand-alone product (eg. a 6-month subscription) that can then be extended or upgraded, not $50 towards a membership.

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