The web 1.0 and 2.0 way of thinking if we build the product, then we own the community.
The web 3.0 way of thinking is there are existing communities out there (BAYC, Punks, etc.) that we can enable to use our product and come into our space.
And this is already happening.
It seems to me that they need Twitter (and Discord, etc) way more than the other way around. No enabling required.
Their parties this last week in NYC for NFT week pretty much locked them as the model to strive for. I don't know if others can do it, but they've set the standard.
C'mon. This is very "rich nerds desperately trying to be cool", it's not an actual thing that normal people will ever care about. We already have status symbols that you can show off in the real world.