Is it better to start off with ambitious goals or conservative goals?

Original article is here:

http://www.eurekalert.org/pub_releases/2011-08/uoc--ag081711...

Summary: Previous research suggests that everyone who achieves their goals ends up equally happy, but this study suggests that people who set (and achieve) ambitious goals have a greater level of satisfaction compared to those who set conservative goals.

That's my own summary. It sounds patently obvious, and I'm surprised that previous research indicated that people would have equal satisfaction for goals of various difficulty.

the article sites 'Consumers who set ambitious goals', but what are these goals that consumers are setting?

From a business perspective, there is another reason to set ambitious goals, more than just your own happiness and satisfaction.

First, for your employees. Ambitious goals can be more of a motivating factor.

Second is for investors (if you have them). Not only are you reaching for the stars, and looking to knock it out of the park, but along with more than just a greater return, the investor can feel like they have made a significant difference in helping you to change the world.

This is actually one of the best blogs on the Internet. Thrilled to see this on HN.

Big goals, babysteps.

Big goals with a pinch of common sense.