If development in this space is driven only by the same unregulated, profit-motivated organizations that have created our current social media status-quo, what’s to make that utopian outcome any more likely than it was for the current Internet?

We lost that battle. Now we're in a fight for our lives against disinformation and AR can only make it worse, judging by what facebook has done to most communities.

Worst part of it is that you won't be able to opt out, because your behaviours, likes and friends are being tracked whether you like it or not.