It does deter others from following in their footsteps. Once name-and-shame comes in, that deters anyone but the super-privileged from going into management. No one who can't weather name-and-shame will go for jobs like that.

Name-and-shame is... random. I've never been hit, but the people I've seen hit... It hasn't had much to do with them, so much as with the people doing the shaming.

google is so big nobody can get anyone else’s attention. so making a public stink, while very questionable otherwise, may get someone’s attention who’s able to fix this mess