It's hard because buyers (midsize+ company executives who can spend 1M+/yr) who are good at software don't need outside help, so you're really looking for buyers who are not good at software and they hang out at Medicaid summits, not Javascript meetups. To fix this you need a "rainmaker" and that person is the CEO. Since you don't have that person yet, you need to either market yourself to try to attract that person to you, or become that person yourself which is a career change. Of course this is hard, because obviously nobody is handing out million dollar contracts for free. The lifetime value of being a rainmaker is in the 100s of millions of dollars of cashflow, so to beat your competitors you might expect to invest quite a lot even to just get the first few small contracts (which then feed back into your qualifications and help you grow). Also note that the contracts may be unpleasant, the buyers with the money are not hot startups with best practices, but rather lumbering enterprises with decaying systems who have done everything exactly wrong (they don't understand software, remember?)