I don't see why AMD would lower prices much. Almost every chip on display will sell anyway.
If Intel manages to get a lot of I5s out in the wild, then AMD could decide to drop prices. That scenario could have an impact on negotiations with ODMs and System manufacturers too. Keep in mind that most quoted OEM prices you see for CPUs mean about as much as a quoted Invoice price on a car.
https://www.reddit.com/r/buildapcsales/comments/qn4y1h/cpu_m...