Show HN: Earn extra revenue from your abandoned Stripe checkouts | Hacker News Reader

Show HN: Earn extra revenue from your abandoned Stripe checkouts

recover.so

11 pointsrichiemcilroy20 comments

As a user, I don't like receiving emails like these because they presume some intent that often isn't what I had in mind at the time.

I've gotten mails like this a few times, but in every instance, I didn't forget to complete checkout, I intentionally bailed out for some specific reason (e.g. the shipping charge was way too high).

I suspect some users will report the mails as spam and, if I understand correctly, that could cause issues with delivering future legitimate mail.

Note: I'm not saying that these mails won't work :)

For your use-case, one could offer a one time free shiping coupon or whatever indeed to those bailing, if that's better than losing a sale? For example

Hey, thanks for this! I definitely appreciate that most of the time we do ignore them, I do too! However, there are still those that do click the link and complete the checkout, so it's definitely worth it for the extra revenue that it brings in. In terms of unsubscribers/spam complaints, that should be fine as the email delivery service handles that side of it. Once the user unsubscribes, they won't be sent any Recover emails in the future.

Maybe address the OP by providing your customers with a feedback function here so if they can't recover revenue, they can get feedback for why a customer intentionally left?

That's actually a great idea! Thank you

I guess that it might work in the short term but being detrimental in the long run:

Me, for example, i hate receiving this kind of email showing clearly that your behavior is spied by the seller.

So, the thing is that after one of them the seller lose your trust and you will probably not browse or even go to the checkout step anymore with them. Except if you are really sure to buy!

The only exception is if you offer a kind of incentive like a discount to your user to push him to finish his order.

But, in that case, the consumer learn very fast the trick and will start to pause orders just because he is expecting to get a discount like that.

Asking for my email before telling me shipping fees will make me abandon

This is like finding a $100 bill in your jacket. Love the concept!

Sometimes we abandon cart because we got distracted or didn't have time to complete the txn. Will work for those.

Haha! That's actually a great analogy. Thanks for this.

This is genius, especially the business model. Just curious— What is your tech stack ? The website is beautiful.

Thank you, I really appreciate that! I use Next.js and TailwindCSS.

Looks good. Lots of dunning tools out there, like stunning.co, any comparison of yours versus competitors'?

Hey thank you, I appreciate that! Yeah I'd say Recover is more (at the moment) for recovering lost revenue in terms of potential sales, whereas Stunning seems to be for sending email for payments that have failed for existing customers (that's their focus).

Is this GDPR compliant? I worked for a company previously that offered a "recover abandoned sales" feature and it required explicit opt in from the user.

Also, where is the following figure from because it seems to be much higher than the figures we used to see:

> On average, abandoned checkout emails convert at a rate of 15%

Hey! Abandoned checkout/cart emails fall under the "legitimate interest" section of GDPR. Since the customer is near the end of the sales funnel and has shown enough interest, it is justifiable to send them a link back to complete their purchase. A clear unsubscribe link is included in every email.

A very handy tool indeed!

Thank you!

Great product !

Thank you!

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