CPU prices are usually much closer to MSRP except perhaps right at launch. You can put a 12700K or 12600K in your bag at Newegg right now at ~MSRP+$20, and you were able to do that for the 12900K Newegg pre-order last week. The 12700K at $449 on Newegg right now is some excellent value you have to admit (same P cores as 12900K, 4 less efficiency cores) any way you look at it, and the 12600K even more so.

Claiming that the Intel CPUs are "many times more expensive" than the AMD comparables is just wrong.