> To collect our ground truth dataset for the prediction of narcissism, we recruited participants via an article published on the webpage of Psychology Today. At the end of the article, a link to a short survey was provided, in which, after providing consent, participants were asked to complete a scale on narcissism by Konrath et al. (2014), namely “To what extent do you agree with this statement: ‘I am a narcissist? (Note: The word ‘narcissist’ means egotistical, self-focused, and vain)” using a 7-point Likert scale (1 = “Not Very True of Me” to 7 = “Very True of Me”), and to provide their public Twitter username/handle for research purposes. In total, 1,067 participants, located in the United States, completed the survey, indicated their public Twitter username, and provided consent for their social media data to be used for research. In total, 309,417 tweets were obtained from these participants.
Psychology research already struggles with reproducibility issues at an alarmingly high rate. I fear that machining learning models are an easy way for researchers to get the answer they want from a dataset by tweaking the model until it produces the answer they want.
Their model included variables like average Tweet length and number of upper-case words. Notably, they built the model on one demographic (volunteer Psychology Today readers) but tested it on a demographic using Twitter for entirely different reasons (public-facing leaders of companies on Crunchbase)
It’s not hard to imagine a model like this creating a lot of false positives when applied to public-facing leaders of popular startups they found on Crunchbase