I've tried to get my wife to read as many of the really good articles as possible - some of PG's stuff... I tried to get her to read 'founders at work', but have yet to succeed. It would be a great book though.
It also depends on other things like where you are (kids? now? how many years from now?), what she does, what she wants to do, what kind of life she wants to live, what your ideas and her ideas are about how long it will be before you make money.
I think the best thing is to talk all those things over thoroughly.
In terms of "attaining your goals in life", though, I know that having met and married my wife is higher up there than anything else, and I always try and keep that in mind.
Colin Powell may not be President of the US right now simply because his wife is not up for it it. But even though he could push her into battle or steamroll her, he doesn't. Just shows that he's a smart guy and model husband -- two traits not often combined in presidents, as it so happens.
If your idea fits in the the former class of startup convincing a spouse should theoretically be fairly easy - just set boundaries on time spent on your idea and make sure she gets plenty of time too; but I can't speak from experience here.
If your idea is closer to the latter or anything like a "typical" startup, good luck. An environment like that is going to be hard on _everybody_ in any close relationship with you. In my last startup, one of my employee's marriage came very close to failing due to the pressure... and he wasn't nearly doing the hours that the founders were doing.
Are you sure you'd want to do that to your wife?
Also, don't let the startup take over. Maybe if you're single you can work 14 hour days ... but I've got a family, and it comes before startup (mostly :-). I'd rather be happy than rich.
- People are risk averse.
- Most hackers make pretty good money at 'real jobs'.
- Startups are definitely a risky proposition. As someone else commented, "A startup founder with a successful startup is already a rare exception.".
- So when you're in the thick of it, and there isn't a lot of money, and you don't know if it's going to go anywhere, that reality is going to wipe out any talk of "we might be rich", compared with the alternative of "making pretty good money and living comfortably".
The "this is what makes me happy, how can we both make it work" is the approach that has best worked for me. My wife likes coming home and finding that I'm so much happier than when I was working for a moron, even if there's no money in it (yet).
I know it's a chicken & the egg problem, but demonstration of actual 'entrepreneurship' is my suggestion. The best way would be to get a demo or product working ASAP and get users, fast. You have a better chance of arguing a case with something more concrete than a prospect.
If this has to be done while you work in another job, the 'Schachter' model (work, expend little & build a product before a company) could be the go.
Financial security as a selling point? What percentage of founders do you think achieve financial security as a result of a startup? 80% of small biz's fail in the first 5 years. A big percentage of the rest are "walking wounded" - doing well enough to pay the grocery bills, but certainly not secure.
Startups are high-risk / high-gain bets.
The best way to sell it is, "It's what I want to do. It's what would make me happy."
Presumably you have a relationship where that's important to both parties, right?
Setting an expiration date and a personal investment cap is good, too. i.e. "I want to try this for two years, and then let's re-evaluate. I'd like us to take on no more than $100k in debt, which is considerably less than a mortgage." And, dazzling her with visions of fabulous wealth can't hurt either. Bury her in articles about geeks who have built stoopid little web apps and made zillions of dollars.
It helps, though, to give something back for her dreams. Marriages are partnerships, after all.
Is your wife employed and does she have a stable career?
Do you have kids?
Do you have a modest lifestyle that can sustain long periods of no income?
Does your family have health insurance?
Has your wife had any exposure to the entrepreneurial culture -- i.e. have her brother/sister/father/mother been a company founder?
You need all your support systems Go For Launch or it's a no go. They all need to be behind you, pushing you FORWARD.
Same goes for a marriage. It's a partnership - all decisions are cooperative. All major decisions (should) be by consensus. (flame edited out by author).
this is correct.
"Because I really want to" is reason enough for anyone you're that close to. Bringing in a bunch of unknown people on the 'net to help you plead your case is a defacto admission of a lack of closeness/belief/trust.
Tom Leykis (much hated LA "shock jock") advises (paraphrasing): Do not get married until you've achieved your dream in life.
I think that's good advice to take, even if it's tough thing to face. I haven't see much evidence to contradict it.
Fixed.
They aren't tech startups, but these businesses certainly required a lot of time and energy when they started up.
I'm married, I still have dreams and still work to achieve them. Ideally, your marriage would incorporate the pursuit of both partners' dreams - a balanced approach.
Convincing your wife should be simple: tell her why you must pursue your dream. Ask her what her fears are and then explain your perception of each of those fears and how you plan to address them. It pretty much comes down to dispelling any fears she has.
Find the union of where your expertise domain overlap and complement and work towards an idea from there. Think SixApart (coder, designer ~ blog tools), Fastgraph (coder, game designer ~ games & engine development tools), Flickr (visual design, communication skills) . Lots of startups have spouses in them. It's a matter of finding and aligning skillsets,
It surely beats working for somebody else: more time to spend together, less grunt work and potentially more income too.
You do not need VC/Angel funding for your startup... it is definitely possible to grow your business, have a life and be rich at the same time. Don't be ruled by the 'Tyranny of Or'.
If I fail, we lose the house. If I succeed, I'll get rich and "trade up", if ya know what I mean.
It does help that she works long hours as well, and of course we have no children.
this is really different from a kid/house situation though. i think there is a different level of responsibility if you have others depending on you for financial security. I think then its really a decision between you and your wife that you sit down and discuss. In geneneral though, you want to sell the story and back it up w/ action.
If I wanted to ask what everyone is replying, I'd say "any advice on convincing your wife to let you become an entrepreneur?" All that indirection about 'wives' and 'husbands' makes it look like someone is worried that the wive(s) of their prospect cofounder(s) will prevent them from taking the leap.
Be "the man." Take "the risk." She will follow you. (Otherwise, dump her.)
Also, read "The Way of the Superior Man" (and/or other books) by David Deida. It will be one of the better investments you will make in your life.
PS. There's a reason San Francisco's dead-last in (_heterosexual_) sex, young children and babies per capita: (Hint: can be elucidated from the following article) http://digg.com/offbeat_news/No_Sex_Tonight_2