As someone who does a lot of work with Intellectual Property, I am amazed that this product name is not protected, and even if it's not (because of the broad applications of the concept), I am disappointed by a company like Microsoft for essentially "stealing" another company's product name and releasing it a few days later. It feel very unclassy and I lost a lot of respect from Microsoft from this announcement.
I'd like to hear everyone else's viewpoint on this. Is Microsoft breaking IP laws here, or is this just something unethical?