I generally avoid software I can't buy and own, and with pricing like that it seems that are not trying to get pro / semi-pro site builders with this.
With that price, I'd buy pinegrow and build lots of sites for about the same price. ( https://pinegrow.com/#buy )
I guess this is more trying to carve a niche within the niche of wix/ squarespace / wordpress.com / google sites / godaddy sitemaker / every other cpanel host that has a builder, maybe webflow.
With the title 'WYSIWYG website builder' I was really hoping for a netobjects fusion remake - but it seems it's another recurring billing saas trying to take market share from the others already trying to be microsoft frontpage for the web.
I guess this includes hosting (from reading the comments) - so maybe it's more like a DO hosting with premium page builder for an extra few bucks a year kind of thing. There's nothing wrong with that, wish it was in the title.