1) I agree that some integration is intimately tied to how well the machines performs. I also referenced this in my comment. What I don't agree to is the SSD being soldered on. It uses the same PCIe lanes it would use if it was swappable ! As for the "stupid" approach, it really doesn't make much sense to tie the capability of the machine FUNCTIONING to a storage that you cannot change (and that is bound to break eventually from wear & tear, because it's an SSD).
2) The iPhone are a different story. It's a different requirement all together. You have to fit EVERYTHING in a couple of mm2 of surface. That's a very tough requirement, and everyone understands that you can't have the ability of swapping an SSD and having the portability that the iPhone offers at the same time. The same is simply not true for a professional laptop.
3) I sincerely don't see how an iBoot-inspired design would replace UEFI anytime soon. The latter is more powerful as far as I can tell (please correct me if I'm wrong).
4) The "support" plan you're describing is in my eyes extortion. If I can buy an SSD for 100€ on Amazon, and replace it down the line 5 years from now, it really doesn't compare to paying 200€ / year for an insurance, when all it covers is bringing your laptop to its original state. A swappable SSD can be expanded down the line when storage gets denser / cheaper.
All-in-all, I do agree and fully support a degree of integration that's backed by technical motives (i.e. Otherwise unattainable performance), but when the motives start turning into more lock-in and sell-up motives, that's where my support ends.
I genuinely do not understand how you could view this as a "good" thing. As for the 90% users who are not going to manually swap out SSDs, it would still be the same ! They won't have to touch them !