Facebook plans to shut down its facial recognition system
nytimes.com
nytimes.com
I'm surprise the number is that low. Wasn't enabling this a default?
> That meant they received alerts when new photos or videos of them were uploaded to the social network. The feature had also been used to flag accounts that might be impersonating someone else...
That's actually a pretty valuable and legitimate use case for such a system, even from a very pro-privacy perspective.
> Although Facebook plans to delete more than one billion facial recognition templates, which are digital scans of facial features, by December, it will not eliminate the software that powers the system, which is an advanced algorithm called DeepFace. The company has also not ruled out incorporating facial recognition technology into future products, Mr. Grosse said.
It's also almost certainly not going to delete the face-specific image tagging either, which means they could re-derive everything they're "deleting" relatively easily.
The first implementation appeared in 2017 [1] as tag suggestions, but the facial recognition feature we know today evolved around 2019, when it was made opt-in rather than a default setting. [2]
[1] https://www.theverge.com/2017/12/19/16794660/facebook-facial...
[2] https://www.theverge.com/2019/9/3/20847650/facebook-facial-r...
> The decision shutters a feature that was introduced in December 2010 so that Facebook users could save time. The facial-recognition software automatically identified people who appeared in users’...
It was released in December 2010 and, AFAIK, is technically only face detection (they didn't suggest whose face it might be for many years), not facial recognition. (They bought facial recognition company Face.com in 2012 and everyone was excited that FB might finally get real recognition).
I guess it could be argued that their implementation of face detection ultimately evolved into their current facial recognition systems (see: Ship of Theseus?), or that to a layperson the two technologies might (unfortunately) sound like the same thing. Or maybe I'm just being pedantic; I was just trying to add some historical context to the current, opt-in "facial recognition" feature in my comment above.
[1] https://www.theatlantic.com/technology/archive/2010/12/faceb...
(I don't know why you have to block something for having bad reporting, but we don't have to talk about that!)
(Haha, always trying to take back a few seconds/minutes in the day. I find blackholing links to a few websites that get linked often, but aren't often worth reading, helps with that. :) )
June 2011...
> “When you or a friend upload new photos, we use face recognition software . . . to match your new photos to other photos you’re tagged in,’’ Justin Mitchell, a Facebook engineer, said in a Facebook blog. “We group similar photos together and, whenever possible, suggest the name of the friend in the photos.’’
http://archive.boston.com/business/technology/articles/2011/...
They could have implemented in the account settings somewhere where you can let it alert you for any such usage of your face, but without it doing any auto-tagging or other publicly visible things which we usually complain about.
People are more motivated to comment when they're upset about something, so it ends up looking like everyone here hates everything big tech does, when it may be that a small number of people hate decision X, a small number of people hate decision Y, and most people either like them or don't care.
You often hear complaints that big tech drives people to extreme viewpoints through algorithms. But the natural human algorithm of putting more effort into the negative than the positive seems to lead to the same outcome.
Individual pieces of feedback can be valuable, but if you let it do the driving then you can end up making changes that worsen your product. You become subject to the will of the most vocal critics at any given moment.
A useful concept for people to remember as it applies everywhere. Particularly as we get drawn into tribal politics, it would be better for people to remember that the opposition is not uniform and consists of many different viewpoints. For someone who wants to be divisive, it is trivial to cherry pick examples of bad behavior ("hypocritical") by pretending that those you disagree with must all share exactly the same priorities and opinions.
To provide a personal anecdote; I don't like using Microsoft products and always look for an open-source, unixy replacement when at home. I complain about Microsoft (products, economy, & policy) at almost every opportunity. And in the same breath I will wholeheartedly recommend the same Microsoft product that I personally wouldn't use to a client in need. The ubiquity and quality of Microsoft products is too significant to ignore. If I were to recommend one of my neckbeard alternatives I would certainly get support calls about it all the time.
But if you only ever went by my social media posts you would think I absolutely hate Microsoft and vehemently refuse to use their products. That's not the case. I just don't get excited enough about Microsoft as a business to go parroting their marketing and waving their flag. The good balances the bad enough that I stay with the brand, but human negativity bias still exists and I've got to complain. The product is too ubiquitous to ignore.
At the time, facial recognition was almost sci-fi levels of absurd to envision, especially at scale. Nowadays, anyone can do their own facial recognition on laptop-level GPUs from freely-available open source software and every site that can use it, probably does use it in some form.
It's a lot more normalized now than it was.
You're distilling your impressions from thousands of people into a single sentence, and then you're taking a single person's response and using that to push your agenda that "people just love to hate big tech". It's fascinating that you think this is a valid observation on your part.
If the only use of facial recognition on Facebook were to track how one's own image is used I don't think many people would be upset. But allowing someone else to find every image one appears in is a different and scarier thing.
Or, maybe companies have proven again and again and again and again and again that not only can they not be trusted with your data, but they don't secure it, because profits.
What would you do if you think that somebody who harassed, and doxed you were working at Facebook, or Google?
Sometimes I have trouble remembering people's names (not face blindness or similar, just regular trouble I guess). I would love to have smart glasses that show the name of someone I've met before but don't quite remember. But alas, our society being what it is people will abuse facial recognition, so I can't have that it seems...
Or you could just tell them you don't remember. It's rarely rude. It's better to be human. We all forget stuff all the time. If we stopped imagining that everyone else is holding everyone else to impossible levels of "quality" we'd all be much better off. Just admit you don't remember their name. If you feel really bad about it, work in a little story about what you do remember about them. If you don't remember anything, then the meeting wasn't important to you so just let it go. If it was somehow important to them, there'll be a way to resolve this. Or there won't and you'll have a lost a friend but all of that is better than hiding your humanity behind a robot.
Perhaps we need to issue a new "Turning Test". Can a human tell the difference between a human and a human with machine assistance? And does it matter?
I've decided that I must be atypical around name recall for some reason or another. I often do ask, because as you said it is human to forget, but I find myself forgetting like 3 times in the course of a conversation sometimes, I could really use a machine of this sort.
This of course assumes a non-scalable offline system. Obviously something online like China’s social credit system is more of a breach.
I don’t want to help either of those initiatives, so for now I’m strictly anti facial recognition, even for benign use cases at the micro level.
I don’t mind an individual knowing this information, but I’d rather that individual not hand that data over to a megacorp that has a million other unknown uses for it.
A good example is me refusing to share my photo with my friends for that app which turns you into an old guy. Another friend just out of spite shared a personal photo he has of me. Now my photo is in this Russian database which does data mining.
For better privacy, you being careful is not enough. You need to make sure everyone around you are privacy oriented. And we need to make systems that make that happen. Opt in privacy is not effective.
I assume this is less of a genetic problem, but related to having undiagnosed myopia as a child when perhaps facial recognition pathways are in a critical development stage.
Privacy is also a nice thing.
There's a lot of useful stuff you can do when people stop abusing that stuff.
Yeah, when it first launched I thought "this is what facial recognition is for," completely oblivious to the privacy concerns.
In a world where privacy wasn't exploited:
A photo album that automatically finds you in other people's photos is really awesome. Imagine you went to a concert and your phone died, there would likely be dozens of photos with you in the frame. You could likely amass a treasure trove of unexpected perspectives of your memories, from complete strangers.
Fun ideas that are completely incompatible with reality...
The fact that it is pumped around from service to service is what causes the problems.
The consent agreement [2] has whole sections and rules specifically for facial recognition data.
Likely a review program and criteria (approved by the monitor) were set up based on these rules, and when the tagging feature was pushed through this review it failed. Rather than risk the judge sanctioning them for failing to meet the order, they decided shut down the feature.
[1] https://www.ftc.gov/news-events/press-releases/2019/07/ftc-i...
[2] https://www.ftc.gov/system/files/documents/cases/c4365facebo...
Surely, if anything, that should be "M&a".
Right, and it is our duty to not just roll over and let it be abused. We live in the world we create. Just shrugging will guarantee it will be abused.
My dream facial recognition feature for Facebook would be to allow me, as a non-user of Facebook, to upload some hash of my face and direct Facebook to disallow any user from uploading a picture with my face in it.
You're on the right track, but it's somewhat more complicated than that. There are plenty of times when you can be on private property and it's perfectly legal for someone to publish your photo.
Two companies I've worked for have brought in lawyers for staff training on this. It's nuanced.
Depends on the state. In Massachusetts, for example, expectation of privacy doesn't matter. What matters is whether the recording was secret or not. Note that "secret" doesn't mean "the subject knew", it means "the subject could have known." If you're walking around with a zoom lens and a camera taking pictures of someone a block away who has no idea? Not secret. If you're in front of me with a camera hidden in your tie pin? Secret.
Security camera on the side of the building? Not secret. Security camera hidden on the side of the building made to look like a bird's nest? Secret.
> So, for news reporting purposes, you can publish photos of a crowd in public.
There's generally much wider latitude for use of a person's image in relation to press coverage of a newsworthy event.
> However, as soon as you step onto private property, this changes.
Not in Massachusetts, where secretly recording someone is illegal, period.
> it is not kosher for photographers to take photos of customers in these settings and publish them without getting a signed model release form the subject of the photo
Publishing is not a very relevant term. People have a right to control "commercial use" of their image.
I can certainly see things going that way in EU within a decade.
The same features for name association can be done offline once the picture exists. Just show people the picture, and see if anyone knows who it is
It is the tying of these faces to a name (identity) that's the challenge. Further, the crucial data comes from a human's act of tagging a person in a photo.
But really, morally, you should never give anyone else's face to a corporation without their explicitly requesting you to upload the photo to a site.
1. Tag yourself on the photo
2. Censor yourself from the photo (blur, pixelate, black rectangle, whatever)
Voilá, now the same feature is used to give control over your data.
I think giving users power over auto tagging make sense. But giving users power over other people's photos is a terrible idea.
(via https://news.ycombinator.com/item?id=29084199, but we merged that thread hither)
Disclaimer: I have never owned an Apple product, and I haven't used Facebook for roughly a decade.
Apple have been doing face recognition for a while now, arguably at a similar scale, but their use case is pretty straightforward. With FB face recognition is not the real concern, it's the fact they have been caught misusing personal data multiple times.
https://www.pcmag.com/news/apple-to-delay-implementing-anti-...
https://support.apple.com/en-us/HT208108 https://support.apple.com/en-au/guide/security/sec59b0b31ff/...
I do not believe them at all. I do not believe they've had some change of heart regarding "many concerns about the place of facial recognition technology in society." I do not believe they intend to not use this technology in some other privacy-invading way.
Trying to figure out their real angle here. Avoid regulation? "Good" PR at a time when they desperately need it? A broader existential threat that I can't even fathom at the level of power their company currently wields in society?
Probably not much at this point they could do to change my absolute negative opinion of the company though, so there's that.
I believe it because facebook has nothing much to gain by lying about this small thing(after all they still have all the tracking data) and hell lot to loose by lying this straight face among employees.
And if, in a year an employee speaks out and leaks that FB never deleted the data? What would happen then? I don't think anything would happen, they wouldn't lose much, and no one would be too surprised.
Fortunately Facebook pays for the Cognitive Dissonance Deluxe package which is about $250k-$400k year. They've got plenty of padding to mislead their employees right to their face.
It does not say they've stopped doing facial recognition. It just says they've shut down one program.
They also specifically reference the "usage" of facial recognition, not the act of facial recognition.
My guess is they are still being paid by governments to collect this data but are just not exposing it.
Maybe that most phone cameras are now good enough to enable iris scanning, which is orders of magnitude more accurate.
I suspect that between Illinois and the EU, there's flatly no way to reliably legally do this.
I guess it could just be used to annotate images, or to recall who's who for your own use, a la how people used to write everyone's names on the back of photos.
It was one of those "by continuing to use our service(s), you are opting-in" t&C's updates.
So in short: nobody did but legally there is a box ticked.
I always figured this constraint was kept as a happy convenience so that Facebook have a steady supply of training data for their face recognition service.
If they are shutting that service down, maybe they'll let us tag albums?
I don't know why adding another opt in wasn't enough, it's not like the haters are going to believe they deleted the templates anyways.
I think Google has figured out a lot of fun sharing tools for people in trusted environments: location sharing, photo tagging, etc.
I’m rather impressed with it all. Good stuff.
Considering how powerful these orgs are, with low probability of facing any legal repercussions about potentially false claims, do we have any other option than to take their word for it?
What next, moving back from the Cloud, data ownership, Youtube having chronological ordering instead of “We chose what you should watch because we want to influence your political opinions” ???
I am confused, for me the subscription section is always chronological and has everything I subscribed , I see the youtube home page a few times a year because I bookmarked the subscription url and not the home page.
The story of how Facebook's facial recognition capabilities came to be is an interesting one: https://en.wikipedia.org/wiki/DeepFace https://en.wikipedia.org/wiki/Face.com
I had no idea that Face.com's algorithm was/is able to ID ~97% of all faces 'in the wild'. Nor did I know that Face.com had opened its API to use by dozens (hundreds?) of companies back in 2007. I wouldn't doubt if there are knock-offs / clones / reverse-engineered versions of the original Face.com API floating around. API security and design - in 200x - wasn't what it is today.
trust, once lost, can never be regained.
Although Facebook plans to delete more than one billion facial recognition templates, which are digital scans of facial features, by December,
it will not eliminate the software that powers the system, which is an advanced algorithm called DeepFace.
The company has also not ruled out incorporating facial recognition technology into future products, Mr. Grosse said.I still remember a time when it was common courtesy to ask someone before you took a picture of them.
FB doesn't do anything out of the good of their heart, so what are they getting out of this? I really doubt that winning the hearts of civil libertarians is at all important to them.
(I also noticed how the NYT managed to get a dig into the discredited China story when discussing a company that was surveilling billions of people worldwide using facial recognition technology.)
Total scams ripping thousands to hundreds of thousands off from people (tech support scams etc). Crickets.
An opt in feature on the facebook platform that is useful (at least to some). Multiple Attorney General press conferences :)
Basically they can find you from your DNA, even if only a couple very distant relatives ever gave theirs.
Facebook doesn't have any way of linking that face fingerprint to you to even check your consent - but a part of me doubts that when they do make the link they remove the fingerprint bc you didn't opt in.
"If you’d like other people to see tag suggestions for you, you’ll need to turn on your face recognition setting."
So you need to opt in to it to let others tag you.
Let's marshall the energy. I'm sure we can find it. Wanna lead the charge?
I've personally tried to get police / DA / AG type response on a fair number of white collar type cases. Crickets.
Stolen checks / AP fraud, even stuff that would be pretty damn easy to track down (ie, whose name was on account that cashed this check) - there is almost no follow-up. It really can be eye opening.
Hey you remember all those times we analyzed you photos, and those times we did things we said we wouldn't? We totally aren't going to do those now. We are "Meta" not the evil Facebook, trust us. "Meta" has never lied to you, right?
Also, Meta is a bunch of cowards nowadays. They should not have kowtowed to angry Twitter activists. It sets a bad precedent.
I don't like this system where activists bully big companies into compliance with their idiosyncratic moral systems instead of using the government and the laws to codify restrictions and rules in a transparent way that everyone can understand and in which everyone has a say.
If facial recognition is so bad, it should be illegal. If it's not illegal, FB has a responsibility to its shareholders to maximize profit within the law. If, as an activist, can't get support for making facial recognition illegal, then maybe it's not quite as bad as you claim.
What's up with this plainly ridiculous usage of the term "bully"? It's almost self-parody. It's something I've noticed in British newspapers sometimes where MPs will whine about being "bullied" by citizens who post rude comments online.
It's really obviously not the right term for whatever point you want to express! Taking points off your English paper for incorrect word usage.
Are you sure it isn't just that not enough people opted in for it to be worth the cost of maintaining that part of the service?
> FB has a responsibility to its shareholders to maximize profit within the law
Which it may be doing here, by removing infrastructure and people from running and maintaining a feature, resources that can then be used on features that have a better effect on the bottom line.
Or are you believing that it is entirely about “finding balance” morally (or at least in the court of public opinion), rather than balancing the bottom line financially (even if just in part)?