83 percent of Google+ users are inactive — Tech News and Analysis
gigaom.com
gigaom.com
What matters then is not what percentage of people stay, but what is the behavior of those who stay.
Even when you follow the blogspam trail past gigaom to the article they linked, you still don't get a definition for inactive.
If you keep following to http://findpeopleonplus.com, the original data source, you can click to see the list of people who are "inactive". As near as I can tell from playing with the site and comparing inactive filter to active filter, inactive means the person hasn't made a post to their public non-circle feed... if that's the case it is a fairly poor way to measure this as I have a fair number of people in my circles who are quite active on my feeds but haven't posted anything marked fully 'public' yet.