According to a commenter on the linked page, you can file an impersonation report and will likely get it resolved.
First come, first served may suck sometimes, but at least it's a clear, well-defined and fair way of allocating handles.
Before registering your personal handle, have you checked if someone had the domain?
Case-by-case can be painful/time-consuming - I know, it's baked into the ethos of the company I work for - but it has its rewards.
People have more time for a company that has more time for them.
Still worth being aware of if your case isn't quite open-and-shut, or you're planning a quick launch. I feel quite an eejit for letting it happen.