Or that if they wanted to make inroads in the market, they were going to have to make the first one as a loss leader to make inroads on the market.

And if anyone is going to make inroads against the iPad, that's likely what they will have to do. Nobody is going to get the economy of scale that the iPad does with their first product, and nobody is going to have superior features at a similar price point, so the only way to make inroads is going to be the loss leader and making money off of a similar app store. (the playstation model)

I want to believe you - it seems logical. But everything in front of me suggests they do not know how to price things! If you disagree with me, that's okay. But I have to believe they could have sold every single unit today for $200 to $250 per unit. Instead, this "company that has made thousands of products since 1939" dumped them all for $99 to $149. I don't know how many units were purchased today, but I can assume it was in the 100's of thousands - it was EVERYTHING that was available and I couldn't get my hands on one quickly enough. Clearly, they could have sold them for a higher price - how high? I don't know. But my strategy would have been to discount by 30%, then 40%, then 50% until everything was gone. I must be missing something. Too simple!