Why Facebook is spending billions on the metaverse
johncoogan.com
johncoogan.com
In fact, history has shown the opposite to be true.
Take Facebook itself for example, it succeeded, not because it poured Billions into building its social network. Mark built something small, for a small market. Reached a monopoly quickly, then expanded to the next market. One after the other.
Google, Apple, Airbnb, Stripe, none became the giants they are because they spent billions on a grand vision.
Even if you look at established companies like Apple, and how they launched their first iPhone.
I've worked with tons of startups, helping them with UI/UX design. So usually in their early stages and get to see how they go from prototype to success or failure. [2]
Can 100% confirm that YC's advice of building something small for a small audience and then slowly grow that is the best advice to increase your chances of success.
Facebook should know this.
So I understand it's my observation vs Billions of dollars and a lot of very smart people who're working on it.
But History says this won't work.
[1] https://techcrunch.com/2020/04/22/magic-leap-announces-layof...
Google set out to catalog the entire internet on day one. If that's not a grand vision that they spent billions on, what is?
AirBNB set out to disrupt the entire vacation rental market.
Stripe set out to disrupt the entire POS payment market.
Apple is the only one who fits your narrative: they set out to make a hobby PC then Jobs wanted to ... oh right, disrupt the entire PC market with Mac, but that came 7 years later so OK.
Google started as a research project called BackRub. It only turned into Google and a mission after it started taking too much bandwidth on Stanford's servers
Source: https://inshorts.com/en/news/google-began-as-a-research-proj...
#AIRBNB
Airbnb began just so that the founders could make some extra money to pay rent. Not to disrupt an industry.
Source: https://www.businessinsider.com/how-airbnb-was-founded-a-vis...
#STRIPE
Stripe was just a small project so the founders could simplify getting paid for their other side projects.
Source: https://www.startupgrind.com/blog/the-collison-brothers-and-...
"calling it a "web crawler" designed to roam the web. "
I'm right.
# STRIPE "At the time Patrick was working on several side projects and they debated why it was so difficult to accept payments on the web. They sought to solve the problem and see if it was possible to make it simple - really simple. "
I'm right.
# AIRBNB
I'm wrong.
The first two set out to do something huge.
Why would you feel this is necessary?
(edit: I see you edited it away, but I still feel like it’s worth calling out.)
Keep in mind that billions were already spent on the technology behind the metaverse in research institutions and government labs. Think internet, computers, AI tech, VR tech, all had billions of investment from the public sector already.
What you are seeing with the metaverse is a privatization of the technology that already had substantial public investment.
And even your startups are just piggy backing off billions spent in research. Google itself was started by a government grant for example.
In other words when you look at spend at starups, you are just looking at the tip of an iceberg. Where under the water there was billions spent already by the public.
Slide 57 main image "0.60=0.95^10", text "And thanks to that non-linearity, even a small decline in individual likelihood [of success] leads to a much lower overall decline in the likelihood of success."
I think our industry has a huge "boulder" - we often work on useless software that is far too removed from real world applications, which causes us to lose our passion.
When you have 50 engineers maintaining a boring piece of crap software which can be maintained by 5 engineers, you will start noticing the productivity going down. Engineers who used to be very productive will slow down to meet the low expectations.
Brainstorming a way to avoid this problem:
- working on things we're passionate about with real-world impact
- having a bunch of small organizations with small number of employees (maybe Mark should break down facebook into 50 smaller companies)
- stop creating redundant jobs; if things are not going well, adding 100 people to a project isn't going to fix the delayed project
https://www.youtube.com/watch?v=aXQ2lO3ieBA
"If thats the Bradley, then what's this? [...] How did they get to that from this?"
General: "This all well and good Col. Smith. But with this gorilla in production I don't supposed there's going to be anything left in the budget for my scouts. . . . This is a speedy vehicle, why can't it be both? . . . We'll just stick a turret on top with lots of opticals. . . . We aught to get the biggest bang we can up there [in the turret]."
Other general: "Add on some firepower!"
Please do go through the deck. At about 152 the author talks about a way through organizational headwinds. Also, the thesis is that an organization's ability to mutate and respond in a balance between collective and cellular methods is similar to a slime mold in a positive way (slide 149).
If anything, the more I have become ensconced in the internet the more I have begun to appreciate the physical world. My mental health must be wired to require actual trees, sunshine, birds, walks in the neighborhood....
Like a library, I want my internet to be there when I want it, but I don't want to live in it.
"I want to live in the telephone."
"I want to live in the electric."
"I want to live in my car..." oh, wait...
Unless we leave this planet and find an equally good one, the amount of quality real world out there seems limited. As the amount of "wealthy" people on earth continues to increase, the amount of real world wealth we share might not keep up. Especially if you think nature is part of that wealth, and especially if you take into account erosion due to things like climate change. A virtual world may become the only place for growth to continue.
It's not just your mental health, this is a well-researched fact of human/animal nature.
What if the next great revolution in mobile/internet/etc. technology is for it to become less important in our lives? For it to recede into the background while we prioritize human relationships, the outdoors, being present?
That might sound crazy but the alternative is actually making us crazy.
I think a lot of mistakes will happen for many people until we learn to build and use these kind of things responsibly/sustainably.
Smart glasses, VR headsets, etc are the exact opposite. No one likes putting a VR headset on, keeping the kit charged and dealing with all the cables. If a VR headset where a pair of glasses without cables then maybe...but we don't have the technology for that yet. Perhaps that's where Zuck will be putting all of his billions.
Once you're inside the "metaverse" and want to shop for new shoes (real) are you going to have to fly/walk to a virtual shop? With my smartphone I can do that in under 10 seconds.
I assume many of us grew up with parents skeptical about the utility of the personal computer, the internet, the smartphone, or whatever the latest technology was during our own childhood. Did those older folks really know what was better just because of their amount of experience? My perception is colored from remembering my own parents' grave concern about "kids being glued to screens all the time" but the instant knee-jerk skepticism to the metaverse from many seems to rhyme to me, like how folks couldn't wrap their heads around how Roblox was worth anything at IPO. It seems like every generation thinks the 'healthy' amount of computer is whatever they grew up with - a dedicated room at the office, a dedicated device in the house, a personal device with limited access, etc.
All the 3rd world countries now have internet and smartphones, there is no billions of unconnected people remaining who Facebook can give free internet access to.
The only way for them is downwards unless they radically change things. The metaverse is kinda a hail mary
Facebook being a social network mostly used by 40 to 70 somethings is a big credit to them, not a negative.
Oh cool, looking forward to them waving a magic wand so that they can handle the O(n^2) interaction of n clients interacting in close proximity. World of WarCraft retail can't even handle a 40v40 fight in Alterac Valley smoothly. EVE Online handles massive space battles by delaying events and having things stop occuring in realtime. What are Blizzard and all other MMO developers missing?
My assumption is that games optimize for fun, and scale isn't necessarily fun. Soccer (football) permits 11 players per side on the field at any one time. Why not make it 25? Why not make it 100?! Wouldn't that be more fun? Presumably not.
FPS players only affect a single ballistic trajectory (a bullet) at a time.
Characters also need to be rendered, but that’s O(N).
If only!
Has a big corporation ever succeeded in telling us what the next big hyped up product will be? Maybe outside of iPhone
We never got articles like this 2 years before TikTok became popular, or any other social media app. Things just organically become popular or unpopular. This whole telling us what we will be excited about in 3 years seems unrealistic, childish, and dumb
To me, the metaverse just sounds like the next Google Wave
You could even argue that the Metaverse effectively exists already today, in the form of multi-user domain-specific collaborative apps such as Figma, Etherpad, Google Docs etc - if only there was a way to liberate the data from the presentation layer. One could then do a fancy multiplayer 3D window manager in VR to blend it all together, but this feels like eyecandy rather than a fundamental improvement.
That said, there's no question (in my mind) that we need a common real-time data layer to share the data securely between the different apps and experiences who build on it, and it'd be cute if the spatial stuff did exist in the same coordinate space somehow for ease of interoperability. If nothing else, 3D spatial file managers would be fun (bring back FSN!). If anyone is interested in such a thing, we're actively looking for folks to help build out genuinely open metaverse stuff on Matrix (https://twitter.com/matrixdotorg/status/1453869116847239175).
Solid distraction, 7/10.
This feels to me like Elon Musk maintaining his 'genius' profile by doing a brain implant presentation 'thing' that'll go nowhere but keeps people talking and believing.
The American way of flashy presentations over substance does tend to catch up however, so we will see.
In the scheme of things, Facebook's enemy is facebook itself. They are by far the biggest platform with real identities and all the tools needed to make it a pleasant and compelling experience. They just don't know how to make it go 'moar money' every quarter and thus far, they've steadily ruined their own product to appease the stock market.
At some point, you just have to say 'we're not growing anymore, this product is great, everyone who wanted to use it is already using it and we're done trying to squeeze our customers'. Now whether or not the ego of the folks running these sorts of places can handle it is another matter.
1. Audience size (eg <50, <500, 1M+); and
2. Format (eg text, images, video, VR, AR).
You can go through the exercise of placing every social network on this grid and there are gaps. Implied in this is a progression in formats and we've certainly had that from text to images to video.
In this framework, the acquisition of Oculus makes more sense.
I personally question the premise that formats will evolve from into VR. VR seems to be viewed as a mere stepping stone to AR. I agree that AR seems more likely an outcome. I just don't see VR going mainstream in a way that FB seems to be betting on.
Disclaimer: Ex-Facebooker. Opinions are my own.
That and there's been effectively 0 progress on these points in the past few years. There's still potential, but I'm less optimistic about VR generally and Oculus in particular.
> The metaverse will be persistent
That's already the case. Your email, facebook posts, photos, game history, chats, etc are already persistent. MMOs are not at all "the closest thing" to this existing.
> The metaverse will be live
The internet is both live (e.g. twitch) and async (e.g. email) depending on what you're consuming. What is new here?
> Experiences will span both digital and physical worlds
This seems kind of how a lot of things already work, though I can see that VR can push this forward in some respects.
> There will be no cap on concurrent users
Except when there are technical or product reasons right? Pretty much as things are now.
> The metaverse will have a fully functioning economy
I guess this could be improved. General purpose digital trading marketplaces aren't big or general purpose; but that might also be good - centralized markets could take too much profit from the ecosystem.
> The metaverse will have unprecedented interoperability
This is a pretty generic statement, even with the example of fortnite skins being usable in minecraft. oAuth already allows for sharing access to data between different providers. It's a question of the product developers from both sides wanting to create the available interop. Maybe there will be easy to use libraries that handle more specialized cases in the future but what is _new_ here to require a new name?
I still have no idea what the Metaverse is and the "is it already here" section doesn't really explain what is missing. It's just vague concepts thrown into a soup trying to sound cool and I can't find any substance in what is being said. Can someone clarify this Metaverse concept?
More seriously even after reading the article I don't understand what is the metaverse and why I would want it.
How can Metaverse - help me if I need a ride to the airport ? - help me meet my doctor online ( we are both supposed to dress up in Roblox outfits and go into Metaverse ?
you get the point.
Which sort of removes all the reasons that anybody ever used Second Life...
There were smartphones before the iPhone - like the Nokia Communicator, Compaq iPaq and Palm Treo. They were a niche product - not the market-defining success the iPhone was.
I've had plenty of electronic 3D experiences since Wolfenstein 3D. The technology to approximate a "metaverse" has been around for quite a few decades. There was even a "VR" version of HTML that flopped. (VRML, I think?). Second life was a great approximation of the metaverse, but it never really became a killer app.
Even when I've tried immersive VR, it's just not practical in a typical home. It requires a lot of open space with no clutter, and careful calibration. I smacked my arm into a physical wall because a sensor was miscalibrated by a few inches. A large, uncluttered open space for VR is a luxury that only people with large, empty homes have.
I don't think computers need to emulate the physical world in order to provide good communications or online experiences, nor do I think we need good VR for an online experience.
People won't pop in and out their Oculus to use the metaverse. A lot of people won't even be able to use it (motion sickness, etc). Contrast this with every other mobile. It's not a media that significantly adds an advantage to communication (see how 3D cinema died again)
The challenges the article pose are also interesting. Unlimited users? "Always on/fully stateful/etc" again, seems like a giant money pit and a Sisyphean task. For what? Second Life 2.0 with VR googles?
Compared to that, Elon's proposal of solving world hunger with 6Bi dollars seems outright doable.
And it seems Mark is more worried in "proving something" and has turned the hubris knob to 11
Um.
In this case, I claim Discord does the job for most of the bullets except interoperability.
Discord is live and persistent. Many Discord servers are digital copies of meatspace orgs (e.g. schools, clubs, friend circles, interests, etc). I don't think paid Discord servers have a user cap (not sure). There are servers for buying / selling / trading, if that counts for functioning economy. Tons of user generated content, especially in the form of bots. Interoperability is the only lacking bullet, although it's not particularly clear what this even means (is the invention of a metaverse supposed to make Fortnite and Minecraft skins interoperable, when those games are outside the metaverse?)
Would be great if they started investing in real world endeavors, such as fixing supply chain issues and improving manufacturing automation, so people in 3rd world countries will stop losing limbs while they're making us plastic crap we don't need.
We have behemoths paying bored (and mostly redundant) engineers to work on ads and meta-verses.
If they gave us engineers fun & real world problems to work on, our productivity would be significantly higher, and we would waste less time on things like HN.
I bet a team of 5 engineers working on a passion project would be 100x more productive than 500 engineers working on Meta.
But for now - we will continue collecting our paychecks to do dumb stuff while we're watching the world burn.
People are sheep. When they see A-Frame or WebXR being touted by their friends, they will acknowledge it and try to build off of it. But more likely is they will let Facebook use their dominant position and takeover. Then they will claim there was never any alternative they could have built off of.
Plus Zuck's polyanna vision of his metaverse just sounds like an attempt to pivot away from all the troubles he and his platform have caused. Like car salesman trying to keep you in your seat with promises of new and better.
To be up front, I do have a FB account (for name squatting) but never login or use it (starve the beast). Better things to do with my time and attention.
I did try a friend's Occulus awhile back and it was cool to geo-travel to 360 environments, play light sabers, etc. I can see some potential for certain applications. But after an hour of immersion it left me feeling weird, disoriented. Probably due to my proprioception being severely messed with.
The metaverse has potential idea but only if it's Halliday's vision and not coporately co-opted by the likes Sorrento. Or put in real-world terms, if it's Tim Berners-Lee's vision and not Zuckerberg's.
Assuming Zuckerberg is smarter enough to think of this, maybe he believes that the breakthrough in VR won't be a conceptual one, but will be the result of a massive investment of effort towards presenting existing data for VR consumption. This is essentially what the posted article suggests. Or maybe he thinks he can force his existing VR workforce down the right path when it appears, and that's less naive of an idea than it appears to me.
> The metaverse will have unprecedented interoperability.
> This means being able to bring a Fortnite skin into Minecraft and vice versa
For the life of me, I can't understand why this is important. Nobody cares about this. I don't want to move skins around. Besides, if there's a digital marketplace, people will create their own duplicates of any 3D asset.Just look at VRChat.
Zero value.
> The metaverse will have a fully functioning economy.
"You wouldn't download a car."I can see pay to play, commissioned 3D asset work, etc., but ultimately most things digital can be replicated and copied cheaply.
> There will be no cap on concurrent users.
Even so, kids will still be telling each other to join their customized private Minecraft servers.A system without rules and moderation allows communities to grow in their own ways.
The best metaverse platform will have a downloadable, moddable client and server that lets people spin up their own instances.
So, what's the value proposition in killing all existing 3D engines and completely replacing them? Obviously high if you can pull it off.
But this "metaverse" thing is really easy to write whitepapers and even fiction about it when you don't have to actually implement it, but gets a lot trickier in the implementation. For instance, right now, 3D engines are undergoing some pretty major changes in every release. This is not generally the time someone can swoop in and stabilize everyone on a particular engine for long periods of time, because while the "metaverse" is being written on this gen, Unreal Engine is advancing to the next level, and stuff written on that engine is going to be easier to write and look a lot better than the "meta" engine. There's actually some deep and fundamental reasons Roblox looks and plays the way it does.
There's other issues too; the "metaverse" envisions all this cross-platform avatar stuff, but are you going to play Call of Duty and its gritty "realistic" gameplay with 24 cartoony dufuses? No. Is Disney going to just happily license all of its characters to go into Call of Duty and get shot and bloodied? No. Are you going to be able to take your trademarked character everywhere with you? Exactly as well as you can stream whatever content you want from any content streamer today.
Building the technical platform is already a multi-billion dollar problem. There's a good chance it won't work well when it's done, but even if they overcome that, then they've got abundant legal barriers to overcome, in an environment where other companies are going to have every incentive to sue for their chunks of flesh.
I can also virtually guarantee that we're going to see very targeted demos, where the demos that Facebook puts out works well, because they were written in conjunction with the engine team, so the engine has exactly the features necessary to make the demo work, and nothing else. When EA goes to port Call of Duty into the metaverse, it's going to be a nightmare bug fest that looks like garbage compared to the real release.
When you think about the tech necessary to accomplish their goals, and then consider the social and industry implications of that tech, it's hard to see how to reach their lofty goals. The metaverse simply implies a level of cooperation and voluntary power ceding and a lowest-common-denominator environment that can't hold up the fictional portrayals driving the hype.
(I think ultimately it's a category error I've seen a lot. Fiction can be good at pointing the general direction the future may be, but taking fiction as a technical blueprint never works out well that I can see.)
I would if I could 3D print it at home, but that might end up serving an actual purpose, which runs counter to FB's ethos.
This is nothing. Fortnite and Minecraft are not built the same, so what this means is that someone built a Fortnite skin, and a Minecraft skin, and told Meta about both. It's not "interoperable" if it's just someone doing all the work twice.
Besides, why would Epic and Microsoft both roll over for Facebook here? There's an intrinsic benefit to rival corps flatly ignoring Meta and waiting for it to go away.
My personal belief is that reality will probably represent your assessment.
I would appreciate companies like fb to work more on the effects of social media on society and people’s psychology rather than creating fake worlds so that people get hooked more on it. But of course corporates only care about profit. Heck, I would still appreciate them if they tried to create a competitor to spacex or blue origin. Of course they are also commercial organizations but least there’s some side effect of space exploration that would benefit humankind in the future. But metaverse looks like just another social media platform packaged differently. I don’t see it helping humanity. And fb at this size should do more to help society rather than trying to plug everyone to matrix.
Precisely and that is going to be the smart glasses. Take this for example: [0] Magic Leap is simply General Magic for the smart glasses and the talent is going to the big tech giants.
Whoever executes the hardware and software ecosystem for the smart glasses wins. Probably it will be a race between Meta, Apple, Google or Microsoft.
Unsurprisingly, the Metaverse is 'Meta's' and several other metaverse-related companies's 'App Store' for their smart glasses.
[0] https://www.protocol.com/who-is-hiring-magic-leap-employees
Amazon's New World MMORPG is on the verge of crumbling a few weeks after launch, mostly because the game's networking sucks. Facebook's Metaverse is an all round shady concept, but it's pretty possible that it will result in some useful new technologies.
Facebook will, like CompuServe, AOL, Yahoo, etc fade away. They won't necessarily implode, but what was a hot trend will turn into a commodity nobody cares about. Also, their role in the US elections and Jan 6th will haunt them.
<insert animated Geocities unicorn here>
1. Ultra fast specialized chips 2. Cheap hardware 3. Fast universal internet, maybe 6G
Someone submitted a keynote from John Carmack earlier today. He had a term for the type of developers who will likely work on building "The Metaverse". Astronaut architects or some such. He thinks they are lost in abstractions and fail to understand how things actually work. Don't take my word for it, go watch the video.
Also seems like Carmack is not too keen on the idea of strategically planned obsolescence. A programmer with both common sense and a conscience. Surprising he got mixed up with Facebook.
I don't want VR. I'm sure there is some reason why I should want VR. But I'm very happy at the moment not knowing what that reason is.
Luckily I have disconnected from social media, and only use things like YouTube to learn how to build a shed. But I dread the idea that some technology I don't even want will find its way into my life just because some company will make it impossible to live without it.
Since you state that online it looks like you're not succeeding :)