Professors can't build labs but they already run journals. They just don't care to take control from companies like Elsevier because they don't care who can access their research beyond other academics who might cite them or their tenure committee. Even though the barrier is very small, and the benefit to the public large, there is a lack of incentive to go over it.
> Mind you, it's not like the researchers get a share of the profits, so your critique is very unfair.
Of course they don't profit. They just don't care if the public is being overcharged for access to research the public paid for. They don't care that they could change that by putting forth a modest effort. I don't see how that's an unfair assessment.