I think "Life is strange" is a good example of what can happen when the writing is strong combined with a nice, easygoing gameplay that takes you through the story. The only AAA game that I bought was "The Witcher 3" precisely for the back story, but after 5-10h of playing it just felt so repetitive that I gave up on it. I am likely in a minority but I'd take strong writing over graphics, physics and other elements of a game any day.