I feel that's been present in cinema for as long as it's been around. B movies, cheap horror, serials for example.

I think it's the other way around. Lame cinema bleeding into video games. How many games are just glorified movies? With more cutscenes than gameplay?

Print bleeds into video games and movies as well. How many movies start with a text blurb? How many games literally just tell you what happened, instead of showing, instead of doing.