Agreed. I read it like the classic "nobody goes there anymore, it's too crowded."
Same. Text can sometimes be hard. That text is fairly lucid. The tone and humor stand out fairly well. Like the author said: competent.
...which means a percentage of us will take it differently than intended.
I agree, I enjoyed the self-deprecating, comic tone of the article. I still appreciate the comment pointing out that large numbers of people apparently still read books. I was surprised to learn that!