I guess 'The Lord of the Rings' is a bad story then? After all it is exactly the kind of story this person is complaining about...
If it was created today, it’d be a generic high fantasy work.
Blame everyone else who came after Tolkien.
There's a borges fake essay on exactly this topic: Pierre Menard, Author of the Quixote
It does not fit other points either. It does not uses meme humor. It does not allow you to ignore the story. It has individual human voice.
It does not fit the thing article is complaining about at all.
The whole book is as much about the fellowship's quest than the backstory of the whole world and that's what got me in when reading it. It's not about what's happening to our heroes but what happened to others before.