All while basically all coverage had this angle! Even (especially) from the “precious liberal media” like the times and the Washington post. But of course people Taibbi know complained about this, and he didn’t like it.
The conservative mindset is not satisfied just by winning on the fundamentals. They must have everyone also like them as well. This explains the whining by Taibbi, the packed room of multi-millionaires to billionaires to listen to Bari Weiss talk about cancel culture, and to pg tweeting about how rich people are under attack because people dare to not like him.
Given that this is a mindset basically focused around being liked, it would be nice to say “social media caused this” but this has probably been around for much longer.